Gunnar Wiedenfels wrote this dissertation under Prof. Malte Brettel’s supervision at the WIN chair of the RWTH Aachen. He works as project manager with an international management consulting firm now.
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$ 3299 | Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Eff
作者：Wiedenfels、Gunna 出版社：Gabler Verlag 出版日期：2009-06-25 語言：英文 規格：平裝 / 324頁 / 21.01 x 14.81 x 1.88 cm / 普通級 / 初版  博客來 - 行銷理論與實務
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圖書名稱：Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Eff
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