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Yordanka Chobanova的圖書 |
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$ 1500 電子書 | Strategies of Multinationals in Central and Eastern Europe
作者：Yordanka Chobanova 出版社：Palgrave Macmillan UK 出版日期：2009-08-21 語言：英文  樂天KOBO - 經濟學
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Strategies of Multinationals in Central and Eastern Europe
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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