購物比價 | 找書網 | 找車網 |
FindBook |
|
有 1 項符合
Yordanka Chobanova的圖書 |
$ 1500 電子書 | Strategies of Multinationals in Central and Eastern Europe
作者:Yordanka Chobanova 出版社:Palgrave Macmillan UK 出版日期:2009-08-21 語言:英文 樂天KOBO - 經濟學 - 來源網頁   看圖書介紹 |
|
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
|