Zbarskaya

This book explains how to unlock unlimited personal creativity and to create a culture that supports emotional health, inventiveness, and success through a comprehensive examination of creative thinking that integrates theoretical, scientific, psychological, and sociological perspectives.

How do we teach innovative thinking and stimulate creativity? Creative thinking is a highly desirable trait in today’s world, where creativity lends the mental fitness and flexibility necessary to switch easily between patterns of thinking and contend with the constant changes that result from ongoing technological advancements. Yet research shows that the national level of creativity in both children and adults is declining. This book showcases methods that build ＂outside of the box＂ thinking skills that can empower people to succeed not only in school or work but in life in general, resulting in greater self-esteem, reduced stress, increased productivity, improved overall health, and more satisfaction in everyday life.

Brainstorm! Practice for Unrestricted Imagination and Original Thought shows, with scientific proof, that the powerful engine of creativity has unlimited fuel and can power every sphere of life, from food preparation to personal relationships and from academia to government administration. It is a manual for leveraging creative thought in order to overcome barriers, solve difficult problems, and streamline and optimize day-to-day living.

Educators, institutional leaders, and CEOs will discover how creativity-boosting courses and trainings can promote unprecedented performance and productivity among students and employees. Based on extensive research data and more than 100 interviews with experts worldwide, this accessible and engaging book presents vivid analogies and metaphors; insights from experts in various fields ranging from education to neurology, music, and technology; and fun exercises that make it clear that creativity is indispensable in every realm of life--and that anyone can take simple, effective steps to tap into their own creative potential.

Olga Zbarskaya, PhD, is an internationally published author and director of policy, research, and program development for one of New York’s leading human services organizations.