出版社-alan b. eisner,gerry mcnamara,gregory g. dess,seng-hyun (sean) lee -FindBook 找書網

內容簡介

　　1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

　　2.Engage students with these features: Learning from Mistakes, vignettes, Strategy Spotlights, Insights from Research & Executives, and Reflecting on Career Implications.

　　3.Custom course materials via Create by adding select chapters, full-length cases

作者介紹

作者簡介

Gregory G. Dess

　　現職：University of Texas at Dallas

Gerry McNamara

　　現職：Michigan State University

Alan B. Eisner

　　現職：Pace University

Seng-Hyun (Sean) Lee

　　現職：University of Texas at Dallas

PART I: STRATEGIC ANALYSIS
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm: Creating
Competitive Advantages
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a
Firm’s Tangible Resources

PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining
Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through
Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics

PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and
an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate
Entrepreneurship

PART IV: CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases

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詳細資料

ISBN：9781260288353
叢書系列：策略管理
規格：平裝 / 433頁 / 20.2 x 25.4 x 2.3 cm / 普通級 / 全彩印刷 / 9版
出版地：台灣

alan b. eisner,gerry mcnamara,gregory g. dess,seng-hyun (sean) lee

內容簡介

作者介紹

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詳細資料