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david o.,john (edt),moran,ph.d. (edt)/ braaten,ph.d. (edt)/ walsh,robert t.的圖書 |
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$ 4399 | International Business Case Studies for the Multicultural Marketplace
作者：David O.,John(EDT),Moran,Ph.D.(EDT)/ Braaten,Ph.D.(EDT)/Walsh,Robert T. 出版社：David O.,John (EDT),Moran,Ph.D. (EDT)/ Braaten,Ph.D. (EDT)/ Walsh,Robert T. 出版日期：1994-05-13  博客來 - 企管理論與實務
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：International Business Case Studies for the Multicultural Marketplace
內容簡介
Uses real-life examples from successful international businesses such as AT&T, American Motors, and IBM, demonstrating how to apply strategies to excel in the global marketplace. Each case study focuses on a particular company, region, or management style. Covers negotiation, marketing, product/service quality, joint ventures and strategic alliances, and culturally diverse workforces, and includes discussion on the maquiladora industries and their negotiations with Mexican labor unions. Annotation copyright Book News, Inc. Portland, Or.
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