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$ 7150 | The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age
作者：Jane,Jordan-meier 出版社：CRC Pr I Llc 出版日期：2011-03-14 語言：英文 規格：精裝 / 16.5 x 24.8 x 1.9 cm / 普通級  博客來 - 市場研究
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age
內容簡介
A former journalist and now a specialist in crisis media management in Australia, Jordan-Meier explains how corporations, governments, non-profits, and even individual celebrities can spin their misdeeds, now that so many people are connected by digital communication networks. She covers media, crisis, and new reporting tools; stages of a crisis; spokespeople--speed matters and perception is everything; media interviews--rules of engagement in a crisis; and communication rules and tools. Among specific topics are social media's role in crisis, the finger-pointing stage, the role of the frontline, dealing with difficult questions, and what to communicate. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
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