meryl weinsaft

Public relations specialists Kleiman and Cooper show readers how to use public relations to achieve job goals, from looking for employment to getting a promotion to landing clients. Through personal anecdotes, first-hand accounts, and experiences, they outline a three-step process that helps workers prepare by developing a personal story, doing research, and mapping out a plan to reach goals; project personality, image, and key messages; and protect that image. Topics covered include networking, interviews, and respect. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)