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soumit sain的圖書 |
$ 1500 電子書 | Customer Knowledge Management
作者:Soumit Sain,Silvio Wilde 出版社:Springer International Publishing 出版日期:2014-06-30 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
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