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$ 0 電子書 | Customer Satisfaction Surveys - A Practical Guide To Making Them Work
作者:John Coldwell 出版社:www.infoquestcrm.co.uk 出版日期:2013-09-08 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting business-to-business customer satisfaction surveys around the world since 1989.
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