Motivating the ”What’s in It for Me?” Workforce: Manage Across the Generational Divide and Increase Profits

A guide to bridging the gap between generations in the workforce

In Motivating the "What’s In It for Me?" Workforce, Cam Marston describes the conflict between managers with one set of expectations and employees with another. Whereas older generations considered work a contract between employer and employee based on the concept of higher pay for harder work, today’s workers often see themselves as mercenaries who must think of themselves first and get what they can. This book serves as a manager’s guide to differing generational expectations with regard to promotions, incentives, recognition, and prioritization of work itself. Based on his long experience consulting with and interviewing managers and workers of every age, Marston is able to provide detailed guidance on motivating every employee to achieve peak performance–no matter what generation they belong to.

Focusing on the gap between Baby Boomer business leaders and today’s Gen X and Millennial workforce, Marston offers real solutions for bringing the workforce together and helping members of every generation understand each other and collaborate for success. Readers will discover:

• How different generational perspectives affect the workplace
• Special skills Baby Boomer managers need to cope with Gen Xers and New Millennials
• How taking concrete steps to solve generational problems can unlock the business’s full potential

Cam Marston (Charlotte, NC) is a consultant who specializes in multigenerational communications and marketing, educating executives about the workplace expectations of different generations. He speaks to thousands of executives each year and leads intensive, on-site training sessions for companies.