100 MINDS THAT MADE THE MARKET

Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance.

Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today's financial markets. Now, in 100 Minds That Made the Market, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy's "sexcapades" to Jesse Livermore's suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers -- some you already know, some you will feel you know, and some you may not have previously discovered -- whose experiences will undoubtedly enhance your understanding of the markets.

With a few pages dedicated to each person, 100 Minds That Made the Market quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.

Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his twenty-three-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes' ninety-year history. Ken is the founder, Chairman, and CEO of Fisher Investments, a multi-product money management firm with over $40 billion under management. His success has ranked him #297 on the 2006 Forbes 400 list of richest Americans. He is a regular in the media and has appeared in most major American finance or business periodicals. Fisher also recently authored the New York Times bestseller The Only Three Questions That Count, also published by Wiley.

Preface.
Acknowlegments.
Foreword.
Introduction.
CHAPTER ONE: The Dinosaurs.
MAYER AMSCHEL ROTHSCHILD: Out of the Ghetto and into the Limelight.
NATHAN ROTHSCHILD: When Cash Became King—and Credit Became Prime Minister.
STEPHEN GIRARD: The First Richest Man in America Financed Privateers.
JOHN JACOB ASTOR: A One-Man Conglomeration.
CORNELIUS VANDERBILT: A Man Above The Law.
GEORGE PEABODY: A Finder of Financing and Financiers.
JUNIUS SPENCER MORGAN: The Last of the Modern Manipulators.
DANIEL DREW: Much "To Drew" About Nothing.
JAY COOKE: Stick To Your Knitting.
CHAPTER TWO: Journalists and Authors.
CHARLES DOW: His Last Name Says It All.
EDWARD JONES: You Can’t Separate Rodgers and Hammerstein.
THOMAS W. LAWSON: "Stock Exchange Gambling is the Hell of it All . . . ".
B.C. FORBES: He Made Financial Reporting Human.
EDWIN LEFEVRE: You Couldn’t Separate His Facts from His Fiction.
CLARENCE W. BARRON: A Heavyweight Journalist.
BENJAMIN GRAHAM: The Father of Security Analysis.
ARNOLD BERNHARD: The Elegance of Overview on a Single Page.
LOUIS ENGEL: One Mind that Helped Make Millions More.
CHAPTER THREE: Investment Bankers and Brokers.
AUGUST BELMONT: He Represented Europe’s Financial Stake in America.
EMANUEL LEHMAN AND HIS SON PHILIP: Role Models For So Many Wall Street Firms.
JOHN PIERPONT MORGAN: History’s Most Powerful Financier.
JACOB H. SCHIFF: The Other Side of the Street.
GEORGE W. PERKINS: He Left the Comfy House of Morgan to Ride a Bull Moose.
JOHN PIERPONT "JACK" MORGAN, JR.: No One Ever Had Bigger Shoes to Fill.
THOMAS LAMONT: The Beacon for a Whole Generation.
CLARENCE D. DILLON: He Challenged Tradition and Symbolized the Changing World.
CHARLES E. MERRILL: The Thundering Herd Runs Amok in the Aisles of the Stock Market’s Supermarket.
GERALD M. LOEB: The Father of Froth—He Knew the Lingo, Not the Logic.
SIDNEY WEINBERG: The Role Model for Modern Investment Bankers.
CHAPTER FOUR: The Innovators.
ELIAS JACKSON "LUCKY" BALDWIN: When You’re Lucky, You Can Go Your Own Way.
CHARLES T. YERKES: He Turned Politics into Monopolistic Power.
THOMAS FORTUNE RYAN: America’s First Holding Company.
RUSSELL SAGE: A Sage for all Seasons.
ROGER W. BABSON: Innovative Statistician and Newsletter Writer.
T. ROWE PRICE: Widely Known as the Father of Growth Stocks.
FLOYD B. ODLUM: The Original Modern Corporate Raider.
PAUL CABOT: The Father of Modern Investment Management.
GEORGES DORIOT: The Father of Venture Capital.
ROYAL LITTLE: The Father of Conglomerates.
CHAPTER FIVE: Bankers and Central Bankers.
JOHN LAW: The Father of Central Banking Wasn’t Very Fatherly.
ALEXANDER HAMILTON: The Godfather of American Finance.
NICHOLAS BIDDLE: A Civilized Man Could Not Beat a Buccaneer.
JAMES STILLMAN: Psychic Heads America’s Largest Bank.
FRANK A. VANDERLIP: A Role Model for Any Wall StreetWanna-Be.
GEORGE F. BAKER: Looking Before Leaping Pays Off.
AMADEO P. GIANNINI: Taking the Pulse of Wall Street Out of New York.
PAUL M. WARBURG: Founder and Critic of Modern American Central Banking.
BENJAMIN STRONG: Had Strong Been Strong the Economy Might Have Been, Too.
GEORGE L. HARRISON: No, This Isn’t the Guy From the Beatles.
NATALIE SCHENK LAIMBEER: Wall Street’s First Notable Female Professional.
CHARLES E. MITCHELL: The Piston of the Engine that Drove the Roaring 20s.
ELISHA WALKER: America’s Greatest Bank Heist—Almost.
ALBERT H. WIGGIN: Into the Cookie Jar.
CHAPTER SIX: New Deal Reformers.
E.H.H. SIMMONS: One of the Seeds of Too Much Government.
WINTHROP W. ALDRICH: A Blue Blood Who Saw Red.
JOSEPH P. KENNEDY: Founding Chairman of the SEC.
JAMES M. LANDIS: The Cop Who Ended Up in Jail.
WILLIAM O. DOUGLAS: The Supreme Court Judge on Wall Street?
CHAPTER SEVEN: Crooks, Scandals, and Scalawags.
CHARLES PONZI: The Ponzi Scheme.
SAMUEL INSULL: He "Insullted" Wall Street and Paid the Price.
IVAR KREUGER: He Played With Matches and Got Burned.
RICHARD WHITNEY: Wall Street’s Juiciest Scandal.
MICHAEL J. MEEHAN: The First Guy Nailed by the SEC.
LOWELL M. BIRRELL: The Last of the Great Modern Manipulators.
WALTER F. TELLIER: The King of the Penny Stock Swindles.
JERRY AND GERALD RE: A Few Bad Apples Can Ruin the Whole Barrel.
CHAPTER EIGHT: Technicians, Economists, and Other Costly Experts.
WILLIAM P. HAMILTON: The First Practitioner of Technical Analysis.
EVANGELINE ADAMS: ByWatching the Heavens She Became a Star.
ROBERT RHEA: He Transformed Theory into Practice.
IRVING FISHER: The World’s Greatest Economist of the 1920s, or Why You Shouldn’t Listen to Economists—Particularly Great Ones.
WILLIAM D. GANN: Starry-Eyed Traders "Gann" an Angle Via Offbeat Guru.
WESLEY CLAIR MITCHELL: Wall Street’s Father of Meaningful Data.
JOHN MAYNARD KEYNES: The Exception Proves the Rule I.
R.N. ELLIOTT: Holy Grail or Quack?
EDSON GOULD: The Exception Proves the Rule II.
JOHN MAGEE: Off the Top of the Charts.
CHAPTER NINE: Successful Speculators, Wheeler-Dealers, and Operators.
JAY GOULD: Blood Drawn and Blood Spit—Gould or Ghoul-ed?
"DIAMOND" JIM BRADY: Lady Luck Was on His Side—Sometimes.
WILLIAM H. VANDERBILT: He Proved His Father Wrong.
JOHN W. GATES:What Can You Say About a Man Nicknamed "Bet-a-Million"?
EDWARD HARRIMAN: Walk Softly and Carry a Big Stick.
JAMES J. HILL: When Opportunity Knocks.
JAMES R. KEENE: Not Good Enough for Gould, But Too Keen for Anyone Else.
HENRY H. ROGERS: Wall Street’s Bluebeard: "Hoist the Jolly Roger!".
FISHER BROTHERS: Motortown Moguls.
JOHN J. RASKOB: Pioneer of Consumer Finance.
ARTHUR W. CUTTEN: Bully the Price, Then Cut’n Run.
BERNARD E. "SELL ’EM BEN" SMITH: The Rich Chameleon.
BERNARD BARUCH: HeWon and Lost, But Knew When to Quit.
CHAPTER TEN: Unsuccessful Speculators, Wheeler-Dealers, and Operators.
JACOB LITTLE: The First to Do so Much.
JAMES FISK: If You Knew Josie Like He Knew Josie, You’d Be Dead Too!
WILLIAM CRAPO DURANT: Half Visionary Builder, Half Wild Gambler.
F. AUGUSTUS HEINZE: Burned by Burning the Candle at Both Ends.
CHARLES W. MORSE: Slick and Cold as Ice, Everything He Touched . . . Melted.
ORIS P. AND MANTIS J. VAN SWEARINGEN: He Who Lives by Leverage, Dies by Leverage.
JESSE L. LIVERMORE: The Boy Plunger and Failed Man.
CHAPTER ELEVEN: Miscellaneous, But Not Extraneous.
HETTY GREEN: TheWitch’s Brew, or . . . It’s Not Easy Being Green.
PATRICK BOLOGNA: The Easy Money—Isn’t.
ROBERT R. YOUNG: And It’s Never Been the Same Since.
CYRUS S. EATON: Quiet, Flexible, and Rich.
Conclusion.
Appendix.
Index.