Bernie Tracey

In your first year, every new business needs to be able to 'hit the ground' running otherwise they will be swallowed up by their competitors. Marketing is a key string in any successful company’s bow and is overlooked at your peril. This book will help you understand Marketing and you will learn how to build a brand that it not focussed on a 'once off' sale but is focussed on lookiing at the life-time value of your customers. This way of doing business will not only increase your profitability but will sustain your business for the long-term. It will take you less than one hour to read this book and it will help you 'kick start' your business in the right way.