有 1 項符合
Dennis F. (EDT),Golan,Guy J. (EDT)/ Yang,Sung-un (EDT)/ Kinsey
的圖書
|
圖書介紹 - 資料來源:博客來 目前評分: 評分:
圖書名稱:International Public Relations and Public Diplomacy: Communication and Engagement 內容簡介
The 24 essays in this volume consider the relationship between international public relations and public diplomacy, contending that public diplomacy should be examined as a strategic management approach and should apply lessons from public relations literature. Communications, political science, media studies, and public relations scholars from the US, Europe, Israel, and Asia apply public relations functions like relationship management, crisis communication, advocacy, stewardship, and campaign evaluation to public diplomacy, and look at how governments, corporations, and nongovernmental organizations apply public relations tactics to build and maintain relationships with foreign publics. They also discuss relational and mediated public diplomacy and their integration; US public diplomacy since 9/11; nation brands and country reputation in the US and UK, the use of video news releases, and international broadcasting as information intervention; engaging domestic and foreign publics through contextual meaning, diaspora communities, and social media; and global issues and challenges, such as populism, leaders’ reputations, public diplomacy evaluation, social justice and diversity, and culture-centered approaches in global contexts. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
詳細資料
- ISBN:9781433126871
- 規格:平裝 / 15.2 x 22.9 x 3.2 cm / 普通級
|
|
|
| 作者:茱蒂絲.貝克 (Judith S. Beck, Deborah Beck Busis) 出版社:方舟文化 出版日期:2024-02-06 66折: $ 277 | | 出版社:Smart智富 出版日期:2023-12-12 66折: $ 251 | | 作者:朱宥勳 出版社:大塊文化出版股份有限公司 出版日期:2023-08-29 66折: $ 297 | |
|
| 作者:高永ひなこ 出版社:台灣東販股份有限公司 出版日期:2024-05-29 $ 111 | | 作者:Lala蘇心甯 出版社:墨刻 出版日期:2024-05-11 $ 331 | | 作者:新台 出版社:新台圖書 出版日期:2023-08-30 $ 17 | | 作者:小林美希 出版社:台灣東販 出版日期:2022-12-28 $ 276 | |
|
| 作者:陶樂蒂 出版社:小麥田 出版日期:2024-05-30 $ 238 | | 作者:山下裕貴 出版社:明白文化事業有限公司 出版日期:2024-05-02 $ 332 | | $ 371 | | 作者:江口連(雅) 出版社:東立出版社 出版日期:2024-06-03 $ 266 | |
|
|
|
|