有 1 項符合
Dennis F. (EDT),Golan,Guy J. (EDT)/ Yang,Sung-un (EDT)/ Kinsey
的圖書
|
|
圖書介紹 - 資料來源:博客來 目前評分: 評分:
圖書名稱:International Public Relations and Public Diplomacy: Communication and Engagement 內容簡介
The 24 essays in this volume consider the relationship between international public relations and public diplomacy, contending that public diplomacy should be examined as a strategic management approach and should apply lessons from public relations literature. Communications, political science, media studies, and public relations scholars from the US, Europe, Israel, and Asia apply public relations functions like relationship management, crisis communication, advocacy, stewardship, and campaign evaluation to public diplomacy, and look at how governments, corporations, and nongovernmental organizations apply public relations tactics to build and maintain relationships with foreign publics. They also discuss relational and mediated public diplomacy and their integration; US public diplomacy since 9/11; nation brands and country reputation in the US and UK, the use of video news releases, and international broadcasting as information intervention; engaging domestic and foreign publics through contextual meaning, diaspora communities, and social media; and global issues and challenges, such as populism, leaders’ reputations, public diplomacy evaluation, social justice and diversity, and culture-centered approaches in global contexts. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
詳細資料
- ISBN:9781433126871
- 規格:平裝 / 15.2 x 22.9 x 3.2 cm / 普通級
|
|
|
|
|
| 作者:水曼舞 出版社:邀月文化事業股份有限公司 出版日期:2021-03-01 66折: $ 416 | | 作者:霍華.菲力普.洛夫克萊夫特 出版社:奇幻基地出版事業部 出版日期:2026-05-02 66折: $ 2175 | | 作者:唐意 出版社:藍海製作有限公司 出版日期:2024-07-17 66折: $ 739 | | 作者:布蘭登.山德森 出版社:奇幻基地出版事業部 出版日期:2012-07-10 66折: $ 659 | |
|
|
| 作者:先鋒學院 Chris 出版社:創見文化 出版日期:2026-07-15 $ 395 | | 作者:芭芭拉.德米克 出版社:麥田 出版日期:2021-07-01 $ 355 | | 作者:梅爾.羅賓斯 出版社:平安文化有限公司 出版日期:2026-07-03 $ 355 | | 作者:王思迅 出版社:如果出版 出版日期:2025-07-30 $ 474 | |
|
|
| 作者:伏瀨 出版社:台灣角川股份有限公司 出版日期:2026-07-23 $ 316 | | $ 189 | | 作者:藤本樹 出版社:東立出版社 出版日期:2026-08-31 $ 196 | | 作者:いくたはな 出版社:台灣東販股份有限公司 出版日期:2026-05-27 $ 98 | |
|
|
|
|
|
|