| FindBook |
|
有 1 項符合
James F. Burke的圖書 |
 |
$ 2014 | Marketing and Selling Travel Product, 2/e
作者：Barry Resnick,James F. Burke 出版社：桂魯 出版日期：2000-01-01 語言：英文 規格：平裝 / 普通級/ 單色印刷 / 初版  博客來 - 觀光休閒
- 來源網頁  看圖書介紹
|
|
|
圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Marketing and Selling Travel Product, 2/e
內容簡介
This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.
目錄
Chapter 1: Marketing and Sales.
Chapter 2: Analyzing the Travel Product.
Chapter 3: Selecting Target Markets.
Chapter 4: Positioning the Product.
Chapter 5: Creating Marketing Strategies.
Chapter 6: Implementing the Marketing Program.
Chapter 7: Identifying the Seller.
Chapter 8: Identifying the Traveler''s Needs.
Chapter 9: Evaluating the Travel Product.
Chapter 10: Setting Up the Sale.
Chapter 11: Personal Selling.
Chapter 12: Satisfying the Customer.
Appendix. Glossary
Chapter 2: Analyzing the Travel Product.
Chapter 3: Selecting Target Markets.
Chapter 4: Positioning the Product.
Chapter 5: Creating Marketing Strategies.
Chapter 6: Implementing the Marketing Program.
Chapter 7: Identifying the Seller.
Chapter 8: Identifying the Traveler''s Needs.
Chapter 9: Evaluating the Travel Product.
Chapter 10: Setting Up the Sale.
Chapter 11: Personal Selling.
Chapter 12: Satisfying the Customer.
Appendix. Glossary
|
