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James P. Othmer的圖書 |
$ 339 電子書 | Adland
作者:James P. Othmer 出版社:Knopf Doubleday Publishing Group 出版日期:2009-09-15 語言:英文 樂天KOBO - 商務 - 來源網頁   看圖書介紹 |
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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
From the Trade Paperback edition.
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