Robert C. Ford

　　MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept and principles of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality or service organizations. This text fully covers the topic of managing hospitality organizations by using academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest Airlines and many others. The text is written in three sections: strategy, staffing, and systems. Each chapter includes suggested hospitality activities for students in which students are encouraged to visit local organizations to talk with guests, employees and managers to obtain a variety of perspectives on the guest experience. Other activities will have students going to the internet to visit established sites for hospitality organizations. Real and hypothetical hotels, restaurants, and other business types found in the hospitality industry are included as case studies giving the opportunity for discussion of hospitality concepts and principles. "Ethics in Business" segments encourage students to analyze ethical issues associated with chapter topics. Each chapter opens with learning objectives and ends with "Lessons Learned," review questions, "Ethics in Business," activities, and case studies. The included Instructor's Guide provides answers to the end-of-chapter questions and to the discussion questions following the chapter cases, additional field exercises in hospitality, true-false and multiple-choice quizzes, and additional material to assist the instructor in preparing course outlines and lesson plans, providing the best known about managing hospitality organizations big or small.

Dedication.
Foreword.
Preface.
Acknowledgments.
Introduction.

Part I: THE HOSPITALITY SERVICE STRATEGY.
1. The Basics of Wow! The Guest Knows Best.
2. Meeting Guest Expectations through Planning.
3. Setting the Scene for the Guest Experience.
4. Developing the Hospitality Culture: Everyone Serves!

Part II: THE HOSPITALITY SERVICE STAFF.
5. Staffing for Service.
6. Training for Service.
7. Serving with a Smile: Motivating Exceptional Service.
8. Involving the Guest: Co-creation of Value.

Part III: THE HOSPITALITY SERVICE DELIVERY SYSTEM.
9. Communicating for Service.
10. Preparing the Service Delivery System.
11. Waiting for Service.
12. Making Sure Your Service Measures Up.
13. Fixing Service Problems.
14. Service Excellence: Leading the Way to Wow!