pioneering new perspectives in the fashion industry: disruption, diversity and sustainable innovation

Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still maintaining commerciality and innovation, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation examines critical new perspectives on the fashion marketplace that have been driven by both technological advances and widespread concerns over climate change.

The editors bring together leading experts who employ empirical research and industry case studies to assess a wide range of issues and developments within the fashion industry, including:

• Climate activism
• Diversity, inclusivity and equality
• Online resale and e-commerce
• Collective action
• Fashion influencer brands
• Circularity
• Neurodiverse retail experiences
• Childrenswear
• Buyer-supplier relations
• Modest fashion
• Industry challenges in Sub-Saharan Africa
• Fashion and technology
• Vintage consumption

Tailored for fashion student use and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities changing and reshaping the global fashion industry.

Elaine L Ritch is Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University, UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).

Catherine Canning is Senior Lecturer in Consumer Behaviour at Glasgow Caledonian University, UK and leads consumer behaviour modules for undergraduates, postgraduates and industry practitioners. She publishes research in international journals and textbooks.

Julie McColl is Adjunct Staff at Heriot Watt University, UK, and works across several universities in the UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).