McDavis Associates

We have available today the knowledge and experience needed for the successful practice of business risk factors analysis. But there is probably no field of human endeavor where there is always tremendous gap between the knowledge and performance of the Entrepreneurs and the knowledge and performance of the average is wider or more intractable. This book does not exclude from its aims the advancement of the frontier of knowledge; it hopes, indeed, to make some contribution to it. But its first aim is to narrow the gap between what can be done and what is being done, between the Entrepreneurs of companies. Though not concerned with techniques, this is a practical material. It is written out of many years of experience in consulting with entrepreneurs of small businesses as well as entrepreneurs of large and very large businesses, and it aims at being evaluation and guide for entrepreneurs who carries out various business practices, enabling them to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they own or responsible about. Acknowledgements and references have been avoided throughout this book as the test utilize a behavioral science point of view that will help in widely applying the book in various business engagements. Entrepreneurs have generously allowed us to seek their views in this subject and what their expectations are in every business engagements. The objectives of this book should therefore be set by fixing the Entrepreneurs sights at the desirable. Only then should the question be raised what concessions to the possible have to be made. This requires entrepreneurs to decide what business it should be engaged in. The articles brought together in this book give information about a very wide number of topics and we have very skillfully arranged them in a logical sequence that will assist entrepreneurs to carry out various business engagements best Practices.